Straight straight Back several years ago of this Soviet Union, there have been usually crazy lines for items that we’d ignore in america: meals, televisions, cold temperatures coats, flats.
Heck, visas to go out of the Soviet Union.
Domino’s Pizza was not in Russia in those days, but a franchisee that is single apparently has countrywide rights to both Russia and Turkey. When the business established a marketing that is ambitious in Russia, it had been completely unprepared for the reaction.
The pitch? Get a Domino’s logo design tattoo, and you can get free Domino’s for life.
Russian fans took them up on it–at a price that proposed significantly more than a million young Russians might quickly be displaying dominos that are three-dot permanent ink–far over the 350 roughly courageous souls the Russian Domino’s had anticipated.
Numerous that Domino’s needed to cancel the planned promotion that is two-month just a couple of times.
” Russian media that are social inundated with Domino’s pizza tattoos, and fundamentally, Domino’s pizza wasn’t willing to hand out that lots of pizza present certificates,” stated Katherine Zeveleva of BBC in Moscow.
The guidelines as posted in the Domino’s page on VKontakte, that will be basically the Russian version of Twitter, had been pretty easy:
- Get yourself a tattoo that is real of Domino’s logo design, at the least .7 inches long, on an obvious area of the human body.
- Then, post it online on social media marketing having a hashtag (#dominosforever, just in Russian), and obtain 100 free pizzas per 12 months for the following a century.
As expected, if you search Twitter or Instagram with this hashtag now, you will find a huge selection of photos–even although the competition is officially over.
Dominos provides pizza that is free Dominos tattoos, then cancels competition after way too many individuals
A straightforward qualifying tattoo of this string’s logo design went in regards to the same in principle as $30, and while “tattoos in Russia have traditionally been linked with criminals,” The Wall Street Journal reported, they will have become far more popular and appropriate recently, included in an easy assimilation of United states hipster culture.”